It’s a matter of comms | Episode 5 | B Corp – FinTech Futures

This week’s #itsamatterofcomms vlog focuses on B Corporations – a new kind of business that balances purpose and profit.

Our special guest is Hannah Cox, who is the founder of betternotstop.

Betternotstop specialises in helping businesses increase their impact and income by implementing sustainable strategies and frameworks, such as the United Nations Sustainable Development Goals and B Corp Certification.

In 2020, betternotstop was named one of the top ten start-ups to watch in Manchester, UK.



Gihan A.M. Hyde, CEO & founder of Communique, a corporate communication social enterprise start-up specialising in clarifying and amplifying a company’s purpose, its environmental, social and governance (ESG) structure and building communication departments for start-ups and scale-ups within the fintech world.

She founded the company to enable the creative and ambitious talents from underrepresented communities and underdeveloped countries to showcase their work and get the exposure they deserve while helping her grow her client’s businesses through communications.

Prior to founding “Communique” she led some of the largest change projects and communication departments including Barclays IA, HSBC AMG, M&S HR, Philip Morris, Riyadh Metro Project, Department for International Trade. Her work impacted more than 150,000 employees and closed $300m worth of sales deals.

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