Why Did EA Sports Change the Legendary FIFA Game Name to FC?
Electronic Arts (EA), a major player in sports video games, has renamed its flagship football game from FIFA to EA Sports FC. This change, effective from July 2023, marks a significant shift due to a licensing disagreement with the Fédération Internationale de Football Association (FIFA).
After the release of FIFA 23, EA decided to forge a new path with the rebranded EA Sports FC, following FIFA's proposal to dramatically increase the licensing fees for the game’s name.
The Financial Tug-of-War
FIFA's push to double their licensing fees presented a financial challenge that EA was unwilling to meet. Reports suggest that FIFA demanded as much as $1 billion for the naming rights, a steep increase that led EA to reconsider its association with the football governing body.
The d...