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Fashion-favourite Kitri just launched its latest collaboration with influencer Jessie Bush and it’s going to be a sell-out

While the weather may have forgotten that we’re in the depths of spring, we haven’t. The sun may not be playing ball right now, but having finally put our tracksuits and loungewear away for the first time in twelve months we’re staying strong and refusing to ditch our rediscovered summer dresses and sandals just yet. Even if they do require a few sneaky layers hidden beneath…

Tapping into our sartorial cravings – as well as our newfound love for all things #Cottagecore – is Kitri. Launching its third collaboration with influencer Jessie Bush (of We The People Style-fame), the fashion-favourite label just opened the waiting list for a capsule collection that you’re not going to want to miss out on.

Having launched their first collaboration last summer (which saw the Margot dress amass a waiting list of over 1000 people) and a second super successful line in January, the new collection is all about fun, punchy summer colours and vintage-inspired prints.

From the unapologetically feminine Stevie dress – bursting with mini Cottagecore blooms, finished with frills and undoubtedly set to be one of the first to go – to a super cute pink checkerboard print splashed across a shirt, a pair of trousers and a collared midi dress, these are statement pieces that’ll instantly lift your mood the minute you see them in your wardrobe.

Fashion-favourite Kitri just launched its latest collaboration with influencer Jessie Bush and it's going to be a sell-out

In typical Kitri style, these pieces have been made in limited quantities in order to avoid overproducing and eliminating any chance of waste.

Having introduced a ‘made-to-order’ business model last summer, Kitri ensures a balance between supply and demand that kicks in once a limited item sells out, giving anyone who missed out the chance to ‘pre-order’; a great way for the brand to gauge what customers really want and giving it the opportunity to react accordingly via extended runs and waiting lists.

Fashion-favourite Kitri just launched its latest collaboration with influencer Jessie Bush and it's going to be a sell-out

Having opened up the waiting list for the latest drop this week, you’d be wise to sign up for your favourite pieces well ahead of the launch on May 16th as – thanks to the powerful combination of a super stylish influencer and a sustainably conscious fashion brand with an unwavering eye for joyful colours and flattering silhouettes – these collaborations tend to sell out fast.

Scroll down to see the full collection and to sign up to your favourite pieces’ waiting list…

For more from Glamour UK’s Fashion Editor Charlie Teather, follow her on Instagram @charlieteather


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