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‘Rainbow maximalism’ is the fashion trend dominating TikTok, and it could be the secret to faking that summer feeling right now


For what feels like an eternity, many of us have been dreaming of brighter days. The last few months have had many of us feeling a bit blue, so what better way to celebrate the easing of relentless lockdown restrictions than with an optimistic attitude and a colourful, rainbow filled wardrobe?

Naturally – what with it being dominated by confident, fashion-forward Gen Zs and millennials – TikTok was one of the first platforms to champion this look, with the rainbow maximalism colour trend blowing up all over the feed just in time for restrictions easing this spring.

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For far too long, neutral minimalism has dominated in fashion. While you undoubtedly can’t go wrong with a nude staple (just look at Kim K and Rosie-Huntington Whiteley‘s Instagram feeds to prove how sartorially inspirational it can be), but for those of us growing a bit tired of it this change couldn’t come soon enough.

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Bringing some much-needed colour to our outfits and giving our wardrobes a new lease of life, TikTok seems to be starting a very welcome fashion revolution right now. Whether it’s striking neon accessories, colour pop accents, contrasting pieces or pretty pastel hues, we’re calling it: rainbow colour is in and neutral minimalism is out.

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After the year we’ve had, it’s no surprise that we’re so drawn to colour. Especially now that we’re allowed to plan (outdoor) occasions and dress for actually(!) leaving the house. So why not dress to get noticed?

The fact that it’s trending proves how much we are all pining after a more colourful life as soon as is safe to do so, so why not start with our fashion choices?

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Don’t just take our word for it, the existence of colour therapy can vouch for the fact that colour has the power to seriously boost your mood, emotional state and perception by others.

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Keen to get in on the action? A fashion cult favourite – and TikTok IT-girl go-to – is the brand House of Sunny. Priding themselves on ‘Emulating Good vibes and positive energy’, the focus of their latest drop is to ‘have you feeling completely loved up’. Think mesmerising, zesty green swirl prints, cloudy pastel midi dresses and 70s inspired, marble, multi-coloured flares. Swoon.

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If the past year has taught us anything it’s that life is short, so wear exactly what you like. No matter how bold, bright or daring. It seems that when it comes to post-lockdown fashion, it’s go big or go home.

Scroll down for our pick of the best rainbow buys to shop right now…

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