Entrepreneurs

Council Post: Build Up Your People To Build A Successful Business

By Jean Ginzburg, Founder & CEO of Ginball | Accelerating digital marketing for tech companies | Faster growth | Increased profits | Expand brand recognition.

Building a business is not just about making the most out of your capital and finding efficient ways to earn profit. It’s also about how well you handle your team so they can do their part in fortifying your business.

In this highly digitized world, we like the convenience and efficiency of working remotely. But it’s important for you not to lose sight of the relationship between you and your team while enjoying the benefits of the new work era. 

Your Success Depends On Your Team

Your team is as important as your business. They are the ones behind your success. You wouldn’t be where you are if it weren’t for them.      

Happy employees are productive employees, they say. When your people are happy, they will be more likely to provide quality service to your customers. Their happiness will be reflected in their work, which, in turn, will make your customers happy, too.

Strengths Over Weaknesses

When you first build something, you’re always told to play to your strengths, to do what you know, to work in your field of expertise. The same goes for your employees. 

Niche roles usually have defined tasks, with the right people occupying the right positions. For example, you can’t expect your web developer to write your blog posts for you, and your writer should not be expected to do your website admin work. 

But in bigger teams, such as sales and marketing, you have a set of people to work with. Get to know them and play to their strengths. Find out what you can do to help them improve what they do. Give them a playbook to help everyone achieve a standard of excellence, but don’t squash their individuality either. 

Treating your people well and recognizing their potential will help you foster loyalty among the team toward your business. If you take care of your employees, they will value you and your business and take care of it.

It’s Not The Setbacks — It’s How You React To Them

Setbacks will happen. We all work with people, and some days you will have to deal with human error. How you react to those situations will determine whether you will be able to turn things around or make the problem worse. 

Don’t be paralyzed. Don’t break down. Don’t place blame. Those reactions only waste time. Recognize you’ve already lived through it, and it’s not the end of the world.

Once you stabilize your emotional response, move to problem-solve the issue. Solve it. Make it better. Make it right. Move on. 

At other times, you may feel frustrated because things aren’t going as fast as you want them to. Assess your plans and processes. With insight and a clear vision, you can find areas you can improve, whether that’s in your procedures or team setup. 

Use competitor analysis to fine-tune your strategies, but don’t compare your progress to that of other businesses. Work at your own pace while making sure your processes are efficient and relevant to your goals. 

Use your setbacks to fuel yourself and push your business forward. For example, did something bad happen with a customer? Add it to the SOP so it doesn’t happen again and move on. That’s it. 

Be An Example Of Living A Complete Life

When you build your team, they build your business. You all get hyper-focused on your business goals, keeping your clients and customers happy. 

But don’t forget about the rest of your life. Make sure you keep a balance between driving yourself toward growth and having time for family, your hobbies and other things that bring joy to your life. These activities outside your work life are super important since they make you happy and fulfilled. That fulfillment comes out in the work you and your team do. As a result, you work better and achieve your goals faster. It’s a win-win cycle. 

Takeaway

Your business depends on the people who help you achieve your goals. Your relationship with these people is one of the key elements of your success. Make sure you get to know them, utilize their strengths, problem-solve when issues arise and encourage a balanced approach to work and life.

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