Entrepreneurs

Council Post: Nine Tips To Convert Regular Website Traffic Into Paying Customers

Conversion is an essential part of crafting a retail website. After all, it’s one thing to get people on your website, but it’s another to get them to purchase something. Approaches for this process can vary from business to business, but all successful enterprises have a few methods in common.

So how can a company convert website visitors successfully? Nine leaders from Young Entrepreneur Council share some of those successful methods for increasing online sales and why they work so well.

1. Speak With Them

We’ve learned that having an option for the customer to speak to you and understand what they are purchasing makes a huge difference. It leads to clarity and conviction before making a purchase. In today’s world where a customer is blasted with sales visuals on every site they visit, it helps to have a conversation and build a relationship. – Saurabh Shah, InstaLend Corporation

2. Invest In A Blog

If you’re seeing a lot of website visitors but few customers, it might be time to invest in a blog. Blogging is a great way to create another form of direct communication with your customers. It is especially helpful in building trust. You can use blogs to answer common questions your customers have that need to be answered. You can also use blogs to cover topics that your visitors will find useful that address specific challenges they face, pain points or concerns. In short, you can turn your business blog into an invaluable resource that brings visitors back time and time again and encourages them to follow through with your services or purchase your products. Ultimately, you will position yourself as an authority in your field and prove your brand to be welcoming and trustworthy. – Blair Thomas, eMerchantBroker

3. Always Run A/B Split Tests

Make sure you’re always running A/B split tests on the highest trafficked pages of your website. This includes landing pages, lead gen forms, product and service pages and your online checkout (if you’re e-commerce). Split testing means half the customers who visit your website see the current version of the page and the other half see a new version. Even minor changes can result in a huge boost in conversions and revenue. You can get ideas for tests from your employees, your customers and by looking at the market leaders in your industry. An example test might be testing the images or button colors on a lead gen page. – Jonathan Prichard, MattressInsider.com

4. Have Multiple Payment Gateways

To effectively convert website traffic to paying customers, make sure you offer multiple payment gateways. Customers want to pay in their preferred way as this makes them feel safer. Hacks and other attacks on websites scare customers from making online purchases, so you want to take every step to ease their doubts. Offer multiple payment methods so customers feel encouraged to take action and make a purchase. This makes their lives easier and helps you increase sales from spending customers. – Stephanie Wells, Formidable Forms

5. Make Limited-Time Offers

Limited-time offers and incentives for first-time buyers work well. Capturing an email address in exchange for some sort of giveaway like an e-book or guide gives you a way to remind people you exist. Be patient too. The better you get at targeting, the more conversions you will see. Bounce rates might mean your website is bad, but it also might mean that you haven’t found your crowd yet. – Tyler Bray, TK Trailer Parts

6. Leverage Customer Reviews

People like to know that others before them have purchased from that website and had a good experience. Reassurance is a strong factor when potential shoppers are considering entering their credit card details into a website they are not familiar with. They want to know the store is a legit store. They need to know, if anything goes wrong, that they will have recourse. Reviews provide that reassurance at the right time in the buyer’s journey. – John Murphy, eBike Generation

7. Improve Your Sales Copy

Most writers are not organically skilled copywriters. There is a big difference between writing to sell and writing to inform. Incorporate these tips to hit the mark: Instill trust within the intro by making purposeful recommendations; Clearly explain the benefits of the product or purchase; Avoid excess info and don’t state any facts without providing value; Use catchy headlines; Appeal to peoples’ emotions rather than simply providing information. Good sales copy results in increased clicks, engagement and conversions. Do these things and you’re off to a great start! – Joseph Graisbery, SEO Content Hero

8. Have A Robust, Easily Accessible FAQ Page

When customers feel like they have all the necessary information to make a purchasing decision, they are more likely to purchase. It’s different for every business, but website analytics frequently show that customers visit FAQ pages before they make a purchase. Having a well-organized and thoughtfully written FAQ page can make a significant increase in your purchase conversion rate. FAQ pages will help to also reduce your customer service inquiries because they can find the information on their own. – Colin McGuire, Boomn

9. Have A Retargeting Strategy

It’s really easy for website visitors to “fall off” and forget about your site and your business. After all, the average internet user visits hundreds of websites each month. That’s why it’s important to retarget those visitors once they leave your site. There are many ways you can retarget (such as search ads with Google, display ads across the web or even through your social media channels), but the intent behind all these options is to draw visitors back to your brand and continue establishing your credibility and their interest. They were visiting your site for a reason, so you just have to remind them of why. – Heather Francis, Elevate Funding

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