Why Doing It The Same Way Over and Over Again Could Be Bad For Your Business

As humans we are creatures of habit. We find a way to do something that is easy and efficient and it is much easier for us to continue doing it the same way over and over again then challenge our preconceived notions of how it should be done. This is even more prevalent when it comes to leadership. You may have been a business owner for a year, five years or maybe ten plus. You have gotten this far doing things a certain way, so why would you bother to change?

Staying the course.

In my twenty five years of coaching, the best leaders, the ones that can really scale and grow their business are the ones that are willing to stay the course.  Most of the changes that you see that make the biggest difference long-term, come from small conscious changes over time. Most changes won’t happen in one month or even one quarter, it might take two or three years to move to the point where they acquire a new leadership skill set or come up with a better way of dealing with a particular situation or problem. But there is one big thing getting in their way.

The unconscious mind hurdle

I want to tell you the story of a businesswomen I coach. We will call her Debbie. 

For years now Debbie had struggled with her team. They never did quite what she asked, and she often missed client deadlines and opportunities because of the lack of follow through.  This continued for years, and her business had a difficult time growing because of it. When I initially asked her what the issue was, she told me that she delegates things to her team a certain way, and has been doing it that way for years.

When I asked her to look at the common denominator, which is how she delegated herself as a leader, she was willing to take responsibility and say yes, help me do it differently. Which led her to her first big hurdle of change, the unconscious mind.

We went through better patterns and mechanics of delegation, and while the mechanics and skills are important, the biggest thing that she realized was, for 15 to 20 years she was unconsciously incompetent at delegating.  She didn’t realize how poorly she was doing it. So, she continued to do it over and over again. It wasn’t until I brought it to her attention that she made the connection and her skills or lack thereof came to the forefront.

Becoming consciously competent.

Once she was made aware of something that needed to change she could start working towards being consciously competent.  And that process isn’t a light switch that just gets flipped on.  The awareness that she was consciously incompetent was a light switch, but going from consciously incompetent to consciously competent – that transition can take anywhere from a few months and sometimes might take 6 or even 12 months or more. And then it’s a matter of paying attention to it and making the necessary changes.

Change is difficult. And admitting that you don’t know everything can be really difficult. But if you have an open mind and a willingness to stay the course and become a better leader, while improving on areas that you lack the knowledge or understanding, you will experience much faster growth and development in your business. 

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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