Facebook has revealed its long-rumored standalone newsletter platform: . Mark Zuckerberg announced the new project during a live audio room, saying that the project was a “response to what’s happening in the media ecosystem.”
Bulletin will host a mix of free and paid content. Some articles will be freely available, while others will be behind a paywall, with paid subscribers getting access to extra features like dedicated Facebook Groups or special badges. Like newsletter upstart Substack, Facebook is reportedly paying writers upfront for their participation. Zuckerberg said Facebook won’t take a cut of writers’ earnings (at least initially), and will give them the ability to take their content and subscriber lists with them to a different platform.
Interestingly, unlike previous journalism initiatives from Facebook, Bulletin primarily lives outside of the main Facebook app. The newsletter platform has its own website, though it will take advantage of Facebook’s distribution tools. The newsletters will be integrated into author’s Facebook pages and readers can find the content in the news section of Facebook’s app. Authors will also have the ability to “complement their writing” podcasts and audio rooms, Zuckerberg said.
The initial lineup of writers includes authors like Malcom Gladwell and Adam Grant, and faces from TV like Jessica Yellin and Erin Andrews. For now, it’s not clear when — or if — Facebook will open up Bulletin beyond its initial slate of hand-picked writers. Recode previously that the company was eager to avoid the kind of “political” writers that have caused some headaches for Substack.
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