The pandemic radically changed the way Americans workout, creating an at-home fitness boom that paved the way for meteoric growth within the virtual fitness market. With gyms and studios temporarily shuttered in 2020, individuals forged new routines from the safety and comfort of their own homes with the help of a rapidly growing assortment of connected equipment and digitally streaming classes.
According to the advisory firm Lincoln International, the global digital fitness market ballooned to $27.4 billion in 2020, up 32.6% from $6.7 billion in 2017. While this growth was led by major players like Peloton, Mirror, and Apple Fitness, it also included a number of emerging companies bringing new high-tech equipment to the scene and diversifying the market.
If you’re interested in health, wellness and the fitness business, join us on Wednesday, May 12, at 11 a.m. ET / 8 a.m. PT as Business Insider retail reporter Bethany Biron hosts a live panel discussion with prominent fitness leaders on the future of exercise.
In this webinar, we will talk to some of the fitness industry’s most notable figures, including Tonal CEO Aly Orady, Echelon CEO Lou Lentine, and Barry’s CEO Joey Gonzalez.
These insiders will give a glimpse into what the industry is talking about after a transformative year in fitness, and share their predictions for what is still to come in 2021.
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