BBC announces new geometric logos they say will make the corporation appear ‘new, modern and distinctive’
- New logos, graphics and idents have been unveiled across BBC platforms
- The changes aim to ‘join the dots’ between different arms of the corporation
- The new idents will air from October 20 while iPlayer has a new logo
The BBC has announced new graphics, idents and layouts to make their content ‘instantly recognisable’.
The changes, which will be absorbed into current budgets ‘wherever possible’, are part of an aim to ‘join the dots’ between different arms of the corporation.
They include updated idents in between programmes on BBC One, Two and Four, which will start to air from October 20, as well as on BBC Scotland and BBC Alba.
The BBC has announced new graphics, idents and layouts to make their content ‘instantly recognisable’
The changes include updated idents in between programmes on BBC One (pictured), Two and Four, which will start to air from October 20,
Changes are also being made to BBC iPlayer and BBC Sounds, with new logos made up of moving dots and blocks, and changes to BBC News, Weather, Sport and Bitesize will soon follow.
Kerris Bright, chief customer officer at the BBC, said: ‘Over the coming months we will be modernising all aspects of our services so the experience feels coherent wherever you access our content.
‘We’ll join the dots between the different bits of the BBC through simplified layouts and graphics. For example, BBC iPlayer and BBC Sounds are already evolving to help our audiences discover more of what’s available.
‘There are plenty of little changes, designed to make a big difference and we’ll introduce them gradually across our services.
The move is a departure from the current ident on the main BBC channel and it is hoped it will ‘join the dots’ between different arms of the broadcaster
‘iPlayer and Sounds will continue to change over the next six months and beyond, while News, Weather, Sport and Bitesize will follow after that.
‘As we update our digital services it makes sense to modernise how we present them too. Updated, recognisable colours, logos and graphics will identify each service and help improve navigation between them.’
She added: ‘In time, when audiences browse iPlayer and Sounds, watch TV, read the Sport headlines online or check the News app, they’ll see a new, modern and distinctive BBC across TV, online and mobile, that’s easier to use. It will be unmistakably BBC, just like our content.’
A BBC spokesman told MailOnline: ‘Value for money is at the heart of the changes, and wherever possible costs are being absorbed into business as usual budgets.’
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